Credibility you can trust.

mindmap stands on a rare lineage. Built upon the science of axiology—the intellectual root of our method—was nominated for a Nobel Prize, and the approach has been refined for decades in business settings. Our partners report multi-decade validation efforts (including concurrent, real-world best/worst benchmarking) and alignment with EEOC/UGESP expectations for employment assessments.

What this means for your brand.

With mindmap, franchisors and franchisees can: (1) hire for fit with role-specific judgment benchmarks; (2) reduce turnover and reduce safety risk by seeing stress points and blind spots before they cost you; and (3) develop leaders and teams with precise, coachable insights tied to performance. Our goal is simple: better decisions at scale—store by store, shift by shift.